The psychology behind failed resolutions


Brandon Chiz

It's the middle of January. How are those New Year's resolutions going?

If you're like most people, they're swiftly receding from memory. According to Forbes, 63 percent of Americans make resolutions, but only 8 percent keep them.

So why do we bother, year after year, if the failure rate is so high?

Paul Karoly, a psychology professor at Arizona State University, might know why. Karoly studies goals and motivation and claims a resolution is just a cultural function.

“What is a New Year's resolution? It’s a meme,” Karoly said. “It’s a culturally given thing. ‘Why don’t I lose weight, or get healthier?’ It has very little meaning besides that."

Karoly said the reason why we make them is because it's in line with Skinner’s Verbal Operant: where people enjoy praise — especially drunk people — and resolutions are an insincere way to get praise.

“You get drunk, you're with drunk people. You say something positive like ‘I am going to lose weight!’ and then everybody congratulates you for thinking that,” Karoly said. “Then you sober up and say, 'Tomorrow I’ll do that,' and you never do it.”

Even if you weren’t knocking a couple back when you made the resolution, adding onto a goal’s nearly inevitable failure is the abstinence violation effect, referring to a person's sense of loss of control over his or her behavior that has an overwhelming and demoralizing effect. For example, if you made a resolution to stop eating chips and you have one chip, you proceed to have the full bag because you already failed by eating one.

When applying it to other common resolutions like “go to the gym four times this week” or “quit smoking,” it becomes evident how easy it can seem to fail.

However, Karoly does think there is one way to make those resolutions stick: by making them “SMART.” Karoly is referring to the acronym for: Specific, Measurable, Attainable (or Action-oriented), Relevant (or Realistic) and Time-bound. It was created as a planning model to help realize goals that can be used year-round.

However, he still finds the process of New Year’s resolutions a bit misleading — and a waste of time.

“New Year’s resolutions are an example of weak intentions. Let's do something else,” Karoly said. “Make them lasting. If we were to make them last, if we had to, let's make it realistic. Let's make it smart.”